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and in central and south america. >> reporter: he believes that americans will be willing to pay more for chocolate if they know that in turn impoverished farmers will earn more. of all places, why congo? >> why congo? well, it was really ben affleck's fault. >> reporter: yes, that ben affleck. >> like this? that's well fermted. this isn't. >> reporter: earlier this year, we joined ben affleck and joe on a trip to the d.r.c., cocoa can only grow within a narrow climate zone close to the equator. in 2009 affleck started a charity called eastern congo initiative to spur economic development in this war-torn region. five million people have died here due to decades of conflict. >> as i was reading, i just sort of stumbled upon some of these statistics. i was struck not only by the numbers but by the fact that i hadn't heard about it. >> reporter: so affleck decided to use his celebrity as a sort of currency to attract investment. he led a small group of philanthropists, protected by armed guards, through jungles where cocoa trees thrive. and farmers struggle. >> the cocoa industry here h
goodell. >>> and this is what it takes to complete the tallest building in north and south america. we'll go to lower manhattan, where the final piece of the new one world trade center is being assembled as we speak. that's ahead on "cbs this morning." morning." >> announcer: this portion of "cbs this morning" sponsored by citi price rewind. buy now, save later. wants that pink castle thing. and you really don't want to pay more than you have to. only citi price rewind automatically searches for the lowest price. and if it finds one, you get refunded the difference. just use your citi card and register your purchase online. have a super sparkly day! ok. [ male announcer ] now all you need is a magic carriage. citi price rewind. start saving at citi.com/pricerewind. ♪ [spider-man] we got this. ♪ ♪ [mom] this hero stuff is easy! [ female announcer ] over every holiday season your mouth has been snacking, gift stacking nutcracking and yellowing. because if you're not whitening, you're yellowing. crest whitestrips remove over 10 years of stains, just in ti
Search Results 0 to 1 of about 2